Lucy Jayne Makeup Artist

Bridal Fashion

2020 bridal makeup trends

2020 Bridal Makeup Trends

2020 Bridal Makeup Trends

2020 is the year of individuality. I have been in the wedding industry for a long time and it is evolving. This means brides are no longer pressured to find a style that is pigeon-holed into the ‘traditional’ or ‘boho’ category. 

Brides are inclined to create a mood for their wedding instead of following a particular trend.

With that in mind I am finding more brides want to feel relaxed and create a beauty look which feels like them on a really good day… Actually on a really awesome day! 

Here are my predictions for the bridal makeup trends in 2020

Heavy contour and insta brow trends are no longer in everyone

Ell & cee winter luxe lingerie

Ell and Cee Bridal Lingerie

My last fashion makeup job pre maternity leave was with my fave – Ell and Cee Bridal Lingerie, shooting for their Winter Luxe Collection. It’s always so much fun working with a lovely girly team so with the edition of one of the best chocolate cakes I have ever eaten, was a damn good day at the office! Saying that it might not have been the best thing to be working on when you are the size of a small house with a beautiful pixie-like model, casually frolicking in on a freshly made bed…

All I can say is thank god for the cake – I can worry about my post baby body goals another day lol!

lucy jayne makeup baby bump

I am lucky enough to work with this brand a lot and is my first recommendation when my brides are looking for something a bit special in the bridal lingerie department.

In fact I was adorned with beautiful Ell and Cee goodies on my wedding day last November and it made me feel so glamorous getting ready for my wedding prep. Here are a few piccies… Ah the memories!

Ell and cee silk gown
ell and cee silk dressing gown
ell and cee garter
ell and cee bespoke silk knickers

Back to the shoot & fabulous bridal lingerie…..

“Ell & Cee is a luxe British Lingerie & Lounge brand. The signature look is deliciously feminine with a modern bohemian edge. Garments are made from the finest silks and chiffons to ensure the best quality and are manufactured in the UK

gold wedding dress wilden bride

Bridal Inspiration: My Gorgeous Gold Wedding Dress!! (2014)

The gold wedding dress


From the very start, I knew that my dress would have to have some sequin embellishment. Until we viewed our venue we were planning a summer wedding, potentially in Spain (quite the contrast to our actual wedding) but my dad was quite poorly so we knew to do it abroad wasn’t an option.

This was totally fine because as soon as we had the tour of our wedding venue we fell in love with how cool it was and we knew it would be wasted if we did it in the summer. We felt that the charm of The Bell Inn (eclectic country pub) would be more suited to a winter setting with the log fires and candles burning… And plenty of twinkly fairy lights thrown in!!

I imagine that if our wedding had been on a beach in Spain I would have opted for a floaty boho dress. However, being a winter wedding my style is a bit more glam so the dresses I was drawn to were Sarah Seven and Ellie Saab – Quite fitted but floaty and a lot of sequin embellishment. In 2014 This style of dress was quite hard to come by unless you are a chic American bride on Pinterest, apparently!

Luckily I met Charlotte of Wilden London at a bridal photoshoot last summer and we talked about my dress ideas. When I left I started to think about it and realised I wouldn’t be able to find this imaginary gold wedding dress I had dreamt up.

I got in touch with Charlotte and the creation of the sequin gold wedding dress started there!…

Wedding Dress inspiration

The design process was lovely, Charlotte and I shared inspiration on secret Pinterest boards and she sketched different style dresses with all of the elements I wanted. It had to be gold with a low back and a1920s spin. From her designs, I picked the elements I liked and she started creating.

The dress fitting was a real treat and something I really looked forward to. Getting my bridal tribe together and travelling to charlottes little studio in Epsom was just lovely. Seeing the process of my dream dress being created step-by-step was very special and an experience I will treasure. I would be lying if I said I wasn’t nervous not seeing the finished article until a week or two before the wedding but I had to ‘go with it’. When I went for that final fitting it was just bloody perfect and everything I had dreamt it would be!

Wedding dress

The way I see it (and this is what I tell all of my brides) it’s the one day where you will be THIS glamorous, if you are going to do it you might as well go for it!! My fianc

1940s bridal makeup tutorial

Glamorous 1940s Bridal Makeup Tutorial

Glamorous 1940s Bridal Makeup Tutorial

This look is really glamorous and perfect for the brides that love a dramatic eye… I don’t think you should really hold back on the lips and cheeks either! You know they say you should only accentuate two of your features ( lips & eyes/cheeks & eyes/cheeks & lips), well I don’t think that really applies to this look! 

Heres how to go glam 40s without going OTT!


To create a good base for your eye shadow, apply a cream shadow from the eyelid to brow bone. This neutralises the eyelid and helps shadows and pigments stay put.

I used MAC Paint Pot in Painterly

1960s bridal makeup tutorial

Beautiful 1960s Bridal Makeup Tutorial

Beautiful 1960s Bridal Makeup Tutorial

The emphasis of this look is all about the bold feline flick eyeliner, full dramatic lashes and natural eyebrows, it’s such a chic style that oozes that ‘Mad Men’ coolness. The skin should be kept minimalistic with a fresh dewy finish and back in the 60s the lips were normally kept nude – sometimes blocked out with foundation. For this retro bridal look, I wanted to give it a modern twist by adding a pop of colour to the lips with a matt pastel pink lipstick.


Create a neutral eye shadow base by applying a matt cream eye shadow. This helps prime the eye for the eyeliner application.

I used MAC Paint Pot in Painterly

Dazzling 1920s Bridal Makeup Tutorial

Step-by-Step 1920s Bridal Makeup Tutorial

The 20s is one of my favourite eras when it comes to make up as I love a bolder lip and a bit of sparkle. It’s a great look for winter brides and if you don’t feel brave enough to wear a really dark lipstick opt for a lip stain instead for a softer look. 

Here is my simple step-by-step tutorial including the products I used to create this look.


First apply a nude matt cream shadow, from the lash line up to the brow bone to create a neutral base.

I used MAC Paint Pot in Painterly