3 Reasons to go Cruelty Free

3 reasons it’s easier than ever to go cruelty-free with your make up

While makeup can help tie a fantastic look together, beauty should never come at a price. With one to two hundred thousand animals dying each year in order to test cosmetic products worldwide; being able to choose brands that don’t harm animals is more important than it has ever been. 

So, here are three simple reasons why it’s easier than ever to go fully cruelty-free when it comes to choosing your makeup. 

cruelty free makeup
Some cruelty free brands in my kit: BECCA, Urban Decay, Mistair & NYX

These are strict guidelines

While animal testing was once the norm, recent legislation has seen it banned outright throughout the EU. The Cosmetics Directive was adopted in 2004 and outright banned the testing of animals, adding restrictions on ingredient testing since 2009. While this is a huge positive for animal lovers, the legislation does not restrict companies from conducting testing in other countries that may require harmful procedures to fulfil the legal obligations for their products.

Luckily, a ban on selling cosmetics that have been tested on animals was brought into force in March 2013 – fully preventing the sale of items that are not 100% cruelty-free. This can still be an issue when it comes to making purchases online or buying products from other countries. 4,977, 239 animals were tested on in New South Wales alone last year.

They are clearly labelled

If you do purchase the majority of your cosmetics online, it’s easy to be concerned that testing was involved in their creation. Thankfully, there are a wealth of online resources available to help ensure you do not purchase items by mistake. Reliable cosmetic products should possess a ‘cruelty free’ label known as a Leaping Bunnyand are the international standard for helping you and other consumers buy cosmetics that are ethically sound. Visiting their website will give access to a long-list of over 1000 brands that are fully certified. In order to make the list, companies have to allow Leaping Bunny to examine their supply chain and submit to regular intensive audits.

Alternatively, looking for the PETA rabbit can help understand the origin of products made in the US and searching the small print on the back of your item can quickly help you find products that are specifically labelled as “cruelty free” or “not tested on animals”. 

There are a number of companies that care

When it comes to finding out what companies embrace cruelty, it’s easy to find lists of companies that do or do not test their products on animals. Many businesses build their brand on refusing to test on animals. Along with checking out Leaping Bunny, a number of vegan or health adjacent brands will go out of their way to ensure that their products are sourced ethically. If that doesn’t suit your needs, there are a range of other brands that put sustainable practice and the rejection of animal testing at the centre of their brand. This can help raise awareness of their business, pivot themselves to appeal to an international audience and place a positive idea at the centre of their company.